Consumer expectations for natural ingredients without sacrificing visual or flavor appeal are at an all-time high. In response to demands for shorter and more recognizable ingredient lists:
Innova 2021

Innova 2021
Developers tasked with creating these natural baked goods and baking ingredients need to contend with the unique processing parameters of different natural color sources, such as solubility and heat stability. Sensient stands ready to assist formulators looking for answers as they tackle these new launches with solutions and answers.
The biggest hurdle that most developers will face with natural ingredients in most sprinkles and morsels is that these are fat-based applications. Many natural colors are water-soluble, so if they’re used in oil- or fat-based applications, speckling will occur and the color will not be fully incorporated. Selecting oil-soluble or oil-applicable colors is a key to success.


Water-soluble or water-applicable colors could seize up the product impacting texture or cause an unappealing color due to solubility incompatibility. Developers will need either oil-soluble colors (which tend to the warm range like yellows or oranges) or oil-applicable colors.
Oil-applicable colors are those colors which are naturally water-soluble but have been processed to enable their use in oil- and fat-based applications
Sample Sensient’s Microfine™ and Oil-Based Natural Colors for Baking Ingredients