Author
David Rigg

Consumables: Natural Orange & Yellow for Candy Corn Slush Beverage Concentrates

Consumables by Sensient: Consumer-Centric Product Development Ideas
Consumables is a platform dedicated to inspiring your next product launch. Each week, Sensient’s Ideation Team translates one of Sensient’s consumer trends into a new product idea, showing brands and developers how to bring trends to life!

Check out this week’s idea…

Trend in Focus: Back to the Past
To champion inclusion, consumers are navigating the food and beverage landscape in search of products that reflect and celebrate diverse backgrounds.

 

Read more in-depth about this trend here

$10B
Consumer spending on Halloween reached an all-time high in 2021 at a projected $10 billion
(National Retail Federation 2021)
71%
of consumers enjoy products that remind them of their childhood
(Mintel 2021)
39%
of beverage concentrates launched in 2021 include natural claims
(Mintel 2021)

 

Candy Corn Slush Halloween LTO
A modern take on a classic seasonal candy. The Candy Corn Slush is a fun, refreshing way to fall into the Autumn season.

 

Customer Need:
Exact shade match to the yellow and orange in a Candy Corn in two different beverage concentrates, light and pH stability needed

 

Sensient Solution:

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Related Content:

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Let’s surprise and delight consumers together!

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