FDA Removes Red 3 from Approved Food Additives List
FDA Revokes Approval for Red 3, Effective 2027
On January 15, 2025, the FDA announced their decision to revoke the authorization for the use of FD&C Red No. 3 in food and ingested drugs. This will be effective January 15, 2027, for food products and January 18, 2028, for ingested drugs. Manufacturers will need to reformulate and remove Red 3 in order to meet these dates.
What is FD&C Red No. 3?
FD&C Red No. 3, also referred to as FD&C Red 3, Red 3, Red #3, or Erythrosine, is a synthetic food dye that imparts a bright pink or red color to products like food and beverages. Within the food industry, it is typically found in products like strawberry milk, bakery items, and confectionery.
Why did the FDA reconsider removing the Red 3 listing?
This amendment to current FDA color additive regulations is in response to a 2022 petition filed by a number of non-governmental organizations (NGOs) and consumer groups, led by the Center for Science in the Public Interest (CSPI). The FDA received almost 35,000 comments on this petition in its 60-day public comment period in 2023.
What is the FDA decision based on?
The FDA’s decision to ban Red 3 was based on the Delaney Clause, enacted in 1960 as part of the Color Additives Amendment to the Federal Food, Drug, and Cosmetic Act (FD&C Act). The Delaney clause prohibits FDA authorization of a food additive or color additive if it has been found to induce cancer in either humans or animals.
Two studies have showed that exposure to high levels of FD&C Red #3 caused cancer in laboratory male rats. Because of this link in rats in a laboratory setting, the Delaney Clause obligates the FDA to reassess and remove approval for Red 3 in food and ingested drugs for humans.
Does this mean that Red 3 is carcinogenic?
The studies cited by the petition and reviewed by the FDA specifically found that the cancer caused in rats exposed to high levels of Red 3 is due to a rat-specific hormonal mechanism. The way that FD&C Red #3 causes cancer in male rats does not occur in humans.
Synthetic Colors Under Fire
California has already passed two recent bills targeting synthetic colors.
Several states, including Pennsylvania and Oklahoma among others, have introduced bills to prohibit or restrict synthetic colors and/or titanium dioxide from use in food and beverages.
Legislative activity isn’t limited to the state level. Federal bills regarding
synthetic colors and ultra-processed food labeling have also been filed in
both the House of Representatives and the Senate.
Are synthetic colors banned in Europe?
Internationally, the EU has required warning labels on foods that contain certain synthetic food dyes. Contrary to popular messaging, this is not a ban of these ingredients, but most brands and manufacturers have moved to other color solutions to avoid the negative consumer perception of synthetic ingredients.
Consumer Concerns Drive Brands to Convert to Natural Colors
Consumers are increasingly concerned about the specific ingredients found in their food.
3 in 4 consumers are concerned about the presence of artificial colors when purchasing food and beverages.
Two of the top three most compelling product claims for consumers purchasing beverages are “no artificial colors” and “no artificial flavors”.
74% of consumers feel positively about brands that replace artificial colors with natural colors.
Sensient Consumer Research 2025
How to Convert from Red 3
and Synthetic Colors to Natural
If your brand is preparing to address the new FDA action by removing Red 3 but is not prepared to make a full conversion to natural colors, developers can look to other synthetic colors as alternatives. Red 40 offers a similarly stable and cost-effective red across applications. Red 40 won’t match the intensity of Red 3’s bright, almost neon, pink, but is an excellent option for brands seeking minimal process, formula, or cost impacts.
To find the best Red 3 substitute or fully convert products to natural colors, several technical considerations will come into play to ensure successful color performance. Heat, acidity, processing, ingredient interaction, and light exposure can all impact natural color stability depending on the color source.
Some of the most common natural Red 3 alternatives include:

Beet

Anthocyanins

Carmine

Lycopene

Red Iron Oxide
As a leading global color manufacturer, Sensient’s decades of expertise and unique blending capabilities open the door to custom shades in both the natural and synthetic realms.
Brands, developers, and manufacturers can lean on our deep pool of color resources and experience to find the best solutions for Red 3 replacements and synthetic color conversion.
Red 3 Replacement Resources
We have been preparing for a transition away from synthetic colors for over a decade, and recent consumer sentiments and legislative moves are accelerating brand interest in natural colors.
These resources may help you on the first steps toward Red 3 replacement in your products:
We’re Here to Help
At Sensient, we understand what a daunting process conversion away from Red 3 and other synthetic ingredients can be. Our team of color experts is ready to guide you through the path to natural colors quickly and seamlessly with technical insights and an extensive portfolio of successful, optimized natural color solutions across the rainbow.
Reach out today for a free consultation or to request a color sample.