Stronger than Ever: Meet The Newest Natural Brown

The Need for Natural Brown

Clean label browns may not be developers’ first thought when considering exciting or eye-catching colors, but they are critical for several reasons. For brands seeking to avoid California’s Prop 65 on-pack warnings, all classes of caramel color must be avoided and replaced with a clean-label alternative. Recent volatility in the cocoa market has also pushed many developers to seek natural browns to augment their formulas to compensate for a cocoa reduction and save on finished good costs.

Sensient’s Sienna™ portfolio has been on the market for
several years and offers a wide range of solutions across all
applications for natural brown needs.

Sienna™ is a fruit juice color that is a strong shade match to Class I and II Caramel options. Sensient has also been able to offer blends of Sienna™ with other ingredients to create Class III and IV matches, but blends can add cost to a final product and some paired ingredients are not approved in every application.

Today, we’re introducing a new line extension to our Sienna™ portfolio:

Sienna™ Fortis

Sienna™ Fortis is a new, sugar-free, clean-label natural brown solution perfect for a wide range of applications. It is an excellent shade match for deep, dark browns such as those created by Class III and IV Caramel.

Ideal for products with a pH greater than 3.5, Sienna™ Fortis has seen success in everything from baked goods to snacks to dairy products. Its enhanced stability allows use in plant-based meat applications with high-heat processing conditions.

Unlike some alternatives on the market,
Sienna™ Fortis is a true brown shade

Without excess red notes, perfect for projects like cereal or the dark brown of pumpernickel in baked goods at a low usage rate.

Like its predecessor Sienna™, Sienna™ Fortis is a fruit juice solution with a clean label. If you have questions about labeling your color solutions, please reach out to our regulatory team!

As we continue to seek solutions across the rainbow and create a secure supply chain to meet our customers’ needs and consumer demands, Sienna™ Fortis is another step toward a bright, natural future.

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