4 Consumer Trends Impacting Food, Beverage & Pet Innovation

Sensient’s robust ingredient portfolio delights consumers across many different categories, exposing our marketers to the evolving yet enduring ways in which consumers flex their purchasing power. In turn, we share our marketing intelligence to spark and guide insight-driven conversations around product development. In doing so, the goal is to help brands uncover opportunities and get them to market quickly and efficiently.

Discover Sensients 2022 Insights

Wellbeing 360°

Key Consumer Motivation: Wellness

Insight Summary: Enduring the pains of inflation and with a heightened awareness of nutrition, consumers are implementing proactive and preventative measures to holistically address their physical, emotional, financial, and social wellbeing.

Impact on product development

1-Natural-and-organic-ingredients-icon

Natural and organic ingredients

1-Functional-and-nootropic-ingredients-icon

Functional and nootropic ingredients

1-Plant-based-alternatives-icon

Plant-based alternatives

1-Veggie-powders-icon

Veggie powders

1-Low-zero-sugar-and-sodium-icon

Low/zero sugar and sodium

1-Cost-effective-solutions-and-formulations-icon

Cost-effective solutions and formulations

Insights in action

wellbeing-hero

Sense of the Intense

Key Consumer Motivation: Experiences

Insight Summary: Hungry for adventure, consumers turn to food as a source of excitement, seeking out products that playfully immerse them into intensely bold experiences.

Impact on product development

1-Natural-and-organic-ingredients-icon

Dare-to-try flavors and unexpected flavor mashups

1-Functional-and-nootropic-ingredients-icon

Shareable, influencer-worthy visuals

1-Plant-based-alternatives-icon

Textural layers

1-Veggie-powders-icon

Extreme sensory attributes, i.e., extra spicy or hot pink color

1-Low-zero-sugar-and-sodium-icon

Interactive elements like color-changing, tongue-staining, etc.

Insights in action

intense-hero

Back to the past

Key Consumer Motivation: Experiences

Insight Summary: Yearning for security and familiarity, consumers search for products that enable them to emotionally escape to simpler times full of comfort, joy, and childhood nostalgia.

Impact on product development

1-Natural-and-organic-ingredients-icon

Everlasting, traditional, family-favorite flavors

1-Functional-and-nootropic-ingredients-icon

Seasonal staples and modernized twists on classics

1-Plant-based-alternatives-icon

Child-like inclusions and incorporations like cereal pieces

1-Veggie-powders-icon

Decade and playful inspired launches, i.e., tie dye cookie or splatter paint cake mix

Insights in action

back-to-the-past-hero

Culinary inclusion

Key Consumer Motivation: Identity

Insight Summary: To champion inclusion, consumers are navigating the food and beverage landscape in search of products that reflect and celebrate diverse backgrounds.

Impact on product development

1-Natural-and-organic-ingredients-icon

Globally and culturally inspired taste profiles

1-Functional-and-nootropic-ingredients-icon

Varietal fruit and vegetable flavors

1-Plant-based-alternatives-icon

Hyper-regional ingredient representations

1-Veggie-powders-icon

Wide range of spices, seasonings, herbs, grains, and pulses

1-Low-zero-sugar-and-sodium-icon

Distinctive colors and aromatics

Insights in action

culinary-hero

With Sensient’s robust ingredient portfolio, we are uniquely positioned to help brands turn insights and ingredients into winning products on the shelf that delight consumers worldwide.

INNOVATION-IS-BRIGHTERΓÇöTOGETHER-headline

Related Posts