David Rigg

Consumables: Natural Colors for Red, White, & Blue Sour Sparkling Star Candies

Consumables by Sensient: Consumer-Centric Product Development Ideas
Consumables is a platform dedicated to inspiring your next product launch. Each week, Sensient’s Ideation Team translates one of Sensient’s consumer trends into a new product idea, showing brands and developers how to bring trends to life!

Check out this week’s idea…

Trend in Focus: Sense of the Intense
Hungry for adventure, consumers turn to food as a source of excitement, seeking out products that playfully immerse them into intensely bold experiences.

10X

NPD growth in seasonal or limited edition flavors is 11% in North America, more than 10X total food and beverage flavor NPD growth for the past 5 years

(Innova 2022)

Chewy candy is the #1 most popular format choice for US confectionery consumers

(Mintel 2022)

59%

of consumers purchase non-chocolate candy with holiday themes

(Mintel 2020)

Red, White, & Blue Sour Sparkling Star Candies

Limited edition sour fruity candies, a little bit of crunch, a little bit of chew—A LOT of sparkling sour razzle dazzle flavor including Sour Blue Raspberry, Sour Cherry, and Sour Lime. No artificial colors and flavors!

Customer Need:
Stable natural colors for panning sugar syrup that color match the red, white, and blue hues of the United States flag

Sensient Solution: