Consumables: Natural Pink for Watermelon Bubblegum Vitamin Energy Drink
Consumables by Sensient: Consumer-Centric Product Development Ideas
Consumables is a platform dedicated to inspiring your next product launch. Each week, Sensient’s Ideation Team translates one of Sensient’s consumer trends into a new product idea, showing brands and developers how to bring trends to life!
Check out this week’s idea…
Trend in Focus: Back to the Past
Yearning for security and familiarity, consumers search for products that enable them to emotionally escape to simpler times full of comfort, joy, and childhood nostalgia.
1 in 2
consumers in the US and globally are looking for nostalgic flavors in food and beverages
(Innova Flavor Survey 2022)
47%
of consumers look for familiar flavors when they want to feel indulgent
(Innova Flavor Survey 2022)
+15%
Consumers demonstrate a +15% increase in flavor perception when a product’s color is optimized compared to low or no color alternatives
(Sensient Consumer Research 2019)
Watermelon Bubblegum Vitamin Energy Drink
Popping with watermelon bubblegum flavor and vitamin B & C, this energy drink with guarana seed extract will sustain and support you throughout the day. Made with all-natural ingredients, no room for fuss!
Customer Need:
A highly stable watermelon gum color from a natural source compatible with vitamin blends
Sensient Solution:
Related Content:
Let’s surprise and delight consumers together!
