GMI #RealTrixRabbit Campaign Promotes Removal of Artificial Colors

2016-08-19 14:48:32

In an effort to engage consumers, General Mills called for submissions of rabbit videos doing athletic tricks to build awareness around the removal of artificial colors and flavors in some of its cereal brands. The competition goes hand-in-hand with the Honorary #RealTrixRabbit initiative.  

GMI #RealTrixRabbit Campaign Promotes Removal of Artificial Colors

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