Mike Geraghty
Global Markets Mike Geraghty

Converting Food and Beverages to Natural Colors

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2022 EU Bans Titanium Dioxide from Food, Beverages, Pet Products
2023 California Bans Red 3, Effective 2027
2024 Led by California, Several US States Introduce Proposed Legislation That Attempts to Ban One Or More Synthetic Colors.
2025 FDA Revokes Approval for Red 3, Effective 2027

While bans from individual States in the U.S. theoretically apply only to the local jurisdiction, the reality is that food retailing is an industry with national retailers and distribution networks.

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Regardless of the reason manufacturers undertake the difficult conversion process,

FOUR KEY FACTORS NEED TO BE CONSIDERED:

tumeric powder
facility
plants
partnership

At Sensient, we are ready to help you make this transition smoothly.

We anticipate the coming market shift and are readying our supply chain, our manufacturing facilities, and our teams to handle the influx of natural color and coloring foods needs. We encourage our customers and all food and beverage brands to ask your color supplier(s) about their preparation for a color conversion project and the potential for a major market shift forced by consumer demand or regulatory requirements. Are you ready to convert? Learn more by connecting with our team.

Ready to start your natural color confectionery journey?

Request a sample or consult today.

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