COLOR INNOVATIONS | PURE-S™ Pure-S™ Employs Nature's
Most Vibrant Color Sources

pure-s Achieve Bolder, More Vibrant Color Shades

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Frequently Asked Questions

Does paprika color make food taste spicy?

Paprika is a popular spice and does impart flavor naturally. In order to use it as a color additive without flavor impact, Sensient’s Pure-S™ technology gently purifies the color to remove potential off-notes, ensuring that paprika color can be used without making food taste spicy.

How can I prevent off-flavors in naturally colored foods?

Some natural colors naturally impart the flavor of their botanical source. Advanced processing and gentle purification technologies like Sensient’s Pure-S™ ensure that natural colors can be used without imparting off-flavors.

Why do some natural colors have a weird taste?

Certain botanically sourced natural colors may impart a flavor, particularly when used at high usage rates. Technologies like Sensient’s Pure-S™ uses gentle purification to mitigate off flavors and aromas so natural colors can be used without a weird taste.

How can I mask the taste of natural food colorings?

Sensient’s Pure-S™ technology is designed to mitigate flavor off notes from botanically sourced natural colors. For additional flavor adjustment, Sensient’s Flavors & Extracts team has a suite of masking solutions.

Where can I buy natural red food color with no flavor impact?

Sensient offers a range of natural red food colors, including Pure-S™ Red, which has been specifically formulated to mitigate flavor and aroma off notes even at high usage rates.

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