Consumer Insights with James
Consumer preferences and behaviors are ever-evolving, and with a shifting environment comes a need for businesses to adapt quickly with new product development. As Sensient Food Color’s Director of Marketing for North America, James Herrmann’s deep experience across both B2B and B2C businesses and the consumer packaged goods space provides him with a unique perspective on trends in the food and beverage industry. James is an expert at identifying and capitalizing on opportunities for new launches and strategic business growth. Schedule an ideation with James and Sensient’s Marketing Team and learn how you might leverage today’s consumer trends to grow your business.
