Sensient Health & Wellness Study, 2016 and 2026
Now, the challenge for brands is making the right color decisions during this pivotal transition.
Human color perception is not uniform, and our visual system possesses greater acuity for specific colors (green to red) compared to others (blue).
The ability to see colors along the green-red spectrum is a prioritized biological function, stemming from early survival needs to differentiate fruit from surrounding foliage. Blue was deprioritized due to the scarcity of naturally occurring, edible blue items in nature. This is why we possess very few blue cones (only about 4%) compared to a massive 64% dedicated to red.
We love to talk color and we’re excited to help brands make the critical choices that will direct their success in this transformative time.
