Converting to Natural Colors in Powder Beverage Mixes

Finding the Right Natural Solution

As consumers and brands continue to pledge their allegiance to clean-label trends, packaged food companies are under pressure to replace their artificial colors with those from natural sources. Global new product launch data confirms that brands are recognizing the importance of using simpler and cleaner ingredients, including natural colors.

Flexibility is not the same as compromise; it is possible to achieve vibrant, attractive color shades that have strong consumer appeal with natural colors.

There are fortunately a variety of natural sources giving us options. Here is a glimpse at some on the market today…

High usage rates common in powder beverage mixes and concentrates can increase the risk of potential flavor impacts from botanical color sources.

Global regulatory compliance can be a complicating factor, but experts can provide guidance.

Today, there are more than 100 governmental regulatory bodies, dozens of international trade agreements, and many industrial trade organizations that oversee food regulations. Different risk philosophies are in play depending on the region, and global food manufacturers will need to navigate the diverse regulations on color source compliances that vary by location.