Karen Brimmer
R&D Karen Brimmer

New and Improved Titanium Dioxide Replacements

Brands Need Clean Label White Options

From the European ban of titanium dioxide in 2022 to potential bans in multiple US states in 2023, titanium dioxide is under fire from almost all sides. Consumer advocacy groups and legal challenges continue to mount, despite a lack of scientific evidence to support any claims of health risks from the use of this ingredient in food and beverages.

white foods

What clean label white options are available today?

First, let’s address what “clean label” means for white colorants in food and beverages in the market. Generally, it refers to short, familiar ingredient lists, recognizable sources (plant, mineral, or fermentation-derived), and transparent processing. For white systems, clean label opacifiers should avoid nanomaterials, use minimally processed carriers, and deliver functionality with clear naming.

The Avalanche™ portfolio currently contains over 40 solutions and is organized into five pillars based on the processing conditions of end applications:

titanium dioxide alternatives

What’s Next for Avalanche™?

The harshest processing conditions remain a challenge to overcome for clean label white and opacity. Applications with high water activity and high heat, such as retort, are still an area of focus where improvements are continually being evaluated.

Our global R&D team remains hard at work to add new solutions, technologies, and sources every year to reduce cost-in-use for our customers and improve performance in food, beverage, and pet products.

As demand for clean label white alternatives to titanium dioxide grows, we will continue to refine mineral and plant-based TIO2 Alternative systems that meet clean label expectations while delivering dependable opacity.

Frequently Asked Questions

How do mineral-based white alternatives compare to titanium dioxide?

Mineral systems such as calcium carbonate can provide brightness and opacity but typically require higher usage levels and careful control of texture and pH. They are promising TiO2 alternative options for many matrices, particularly where processing includes heat or extrusion.

What natural pigments can create a white or opaque appearance?

True “white” pigments are rare in nature, so clean label white alternatives to titanium dioxide often rely on light-scattering particles (plant starches, fibers) or mineral lattices to create opacity.

Are plant-derived whiteners effective for food and beverage products?

Starch and fiber systems can successfully cloud beverages and lighten food applications; in panning, plant-derived natural solutions can provide some whitening, while mineral-based clean label opacifiers deliver stronger coverage.

What does clean label mean for white colorants in food and beverages?

Generally, "clean label” refers to short, familiar ingredient lists and the removal of ingredients considered ultra-processed or synthetic.

Why are alternatives to titanium dioxide being sought by manufacturers?

Regulatory uncertainty, retailer policies, and consumer perception have driven rapid exploration of reliable TiO2 alternatives. Although titanium dioxide is a permitted color additive in both the U.S. and Canada, many brands are working to replace it in formulas to appeal to ingredient-conscious shoppers.

How do mineral-based white alternatives compare to titanium dioxide?

Titanium dioxide has essentially unparalleled stability and performance in food and beverages for whitening and opacity. Standard calcium carbonate and other minerals offer whitening and opacity, but not with the same performance or stability. Sensient’s Avalanche™ portfolio includes solutions like Avalanche™ MB that leverage mineral bases combined with production and technology enhancements to improve performance and stability, but nothing can perfectly replicate the universal applicability and use of titanium dioxide.

Are plant-derived whiteners effective for food and beverage products?

Yes, plant- and mineral-based systems can successfully add cloud, opacity, or whitening to food and beverage products. The best solution will depend on the product’s manufacturing, format, cost targets, and more.

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