Jenn Braun
Quality & Regulatory Jenn Braun

Butterfly Pea Flower Extract Receives FDA Approval as a Color Additive

blue and purple candy and drink
blue crackers
purple sports drink
blue ice cream

Vertical Integration Enables Cost-Effective Commercial Blue from Butterfly Pea Flower

Traditionally, butterfly pea flower was produced as a secondary crop by very small farmers. Through grower partnerships, agricultural R&D, and production incentives, Sensient built a secure, safe, scalable supply chain for butterfly pea flower extract capable of handling the volumes needed by major food and beverage brands.

butterfly pea flower

Key Benefits of Sensient’s Astral Purple™:

astral purple benefits

blue gum
purple chips
blue frozen dessert
purple pretzels
blue alcoholic beverage
purple yogurt
blue coated nuts
purple crackers
blue dairy drink
purple tea
blue fruit drink smoothie
blue, purple, pink carbonated drinks
blue coffee creamer
purple candies
purple flavored water
purple fruit or vegetable juice
purple nutritional beverage
purple sports drink
blue purple cereal
purple gummy candy
blue purple snack mix
purple potato chips

Purple has historically been associated with royalty due to its rarity in nature. Fortunately, Astral Purple™ enables stunning purple shades.

At higher pH levels in certain applications, Astral Purple™ alone produces a vivid violet hue. In combination with natural reds like beet, black carrot, and other anthocyanins, Astral Purple™ opens the door to rich purples even bolder than those possible with synthetic blends!

Bring Astral Purple™ to Your Next Project

Our regulatory team is always happy to discuss our color solutions and the steps we take to protect our customers from color-related recalls through our Certasure™ program. If you have specific questions about the FDA’s announcement or the petitioned categories, please reach out.

If you’re ready to test out this exciting color solution on your bench, request a sample today! If you have questions about Astral Purple™ and how it may perform in specific applications, please feel free to reach out to schedule a consultation with our technical team. Brilliant blues and out-of-this-world purples await!

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