Dave Gebhardt
R&D Dave Gebhardt

Clean Label Reds and Pinks to Replace Red 40

red heart shaped candies

Don’t Overlook Supply Chain Impacts

Each year, the FDA certifies more than 5 million pounds of FD&C Red 40. To convert that volume to natural alternatives, our team projects more than 100 million pounds of natural red color would be needed. This dramatically increased volume is likely to temporarily strain natural color supply chains while the market adjusts.

Natural colors extracted from botanicals are inherently less concentrated than synthetic dyes, which are developed in specialized chemical processes.

pink lollipops

Natural Red and Pink Colors for Food and Beverages

Rather than limiting our customers to only one or two natural red sources, Sensient offers a wide and deep range of solutions.

Anthocyanins

Anthocyanins are sourced from fruit and vegetable juices, ideal for bright red and pink hues in low pH applications.

Lycopene

Lycopene is sourced from tomatoes and offers red to coral colors in a wide range of applications.

Beet

Beet is one of the most “universally compliant” natural colors around the world, and Sensient’s vertical integration and technological advances are continuously improving strength and cost-in-use.

Carmine

Carmine, or cochineal, is an extremely stable bright pink solution and is an excellent shade match for Red 3.

Beta Carotene

Beta Carotene can provide stable coral to orange-red hues in mid to high pH applications.

Technologies Enhancing Natural Red and Pink Performance

red velvet cake
strawberry milk and coral beverage
red coated chocolate candies
red cake pops and seasoned chips

No matter what project you’re working on, we have natural red and pink colors to help you replace synthetic dyes.

Get started with a color sample or consultation today!

Request high performance natural red and pink colors

Subscribe for the latest colorful insights!

Sign Up