On February 27, 2026, Target announced that by the end of May it would become one of the first national retailers to carry exclusively cereals made without synthetic dyes. This announcement, with just two months until the deadline, is indicative of a powerful and accelerated shift in the North American food and beverage industry away from certified dyes and toward natural alternatives.
Sensient is positioned to be a reliable strategic partner to brands in the cereal aisle and across the store during the transition to natural colors. Over more than 15 years, Sensient has produced industry-leading R&D to advance natural colors and develop the industry’s most extensive natural color portfolio. With solutions ranging from standard botanicals to concentrated formats, optimized delivery types, and performance-focused technology platforms, Sensient has everything you might need to meet this challenge with confidence.
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