Dave Gebhardt
R&D Dave Gebhardt

Replacing Red 3 in Food, Beverage, Pet

California state

The revised Bill 418 passed the California State Senate and Assembly in September 2023 with the following additives:

red 3
Potassium Bromate
Brominated vegetable oil
Propyl Paraben

Dot Diagram Timeline Law being signed

Bill 418 was officially signed into law to be effective January 1, 2027.

This marks the first time a state has banned ingredients permitted by the Food and Drug Administration.The formal passing of Bill 418 could incite an unprecedented turning point in the food and beverage landscape because it directly challenges the FDA’s national authority over evidence-based regulations.

Partnering for Reformulation Success—Replacing Red 3

Red 3 is most commonly used to impart bright pink and red hues to food and beverages.

Although we believe that Red 3 is a safe ingredient to use based on a lack of scientific evidence supporting risk claims, we are here to support our customers in their color needs.

As the color industry’s most vertically integrated manufacturer of both FD&C and natural colors, Sensient is readily equipped to help manufacturers effectively reformulate.

alternatives to red3 chart

Vertical integration enables cost-in-use advantages.

 

Depending on the product application, there are many natural color options for pink such as black carrot, red radish, beet juice, purple sweet potato, lycopene, blackcurrant, and grape skin extract.

Of the long list of natural pink options, black carrot, red radish, and beet juice perform better than the others from a cost and shade match to Red 3. For high acid and high-water applications, black carrot or red radish color solutions will be your star performers. For most other applications, beet juice color solutions are very nice alternatives to Red 3.

pink cupcake and marshmallows
pink ice cream and milk shake
red and pink candies
pink powder drink, pink coated granola bar, pink ice cream

For expert color guidance on the right Red 3 replacement solution for your product, shade, price point—let’s connect by filling out this brief form.

Or, if you are ready to trial alternative solutions on the bench, request color solutions for replacing Red 3 right here.

Let our technical color experts help you find an answer quickly!

Subscribe for the latest colorful insights!

Sign Up