Beverage Milena Leon-Garcia

Emphasizing Beverage Function with Color

functional drink

Almost 70% of shoppers feel that functional drinks should have multiple functional ingredients.

MINTEL 2024

Functional beverages sit at the intersection of wellness and multipurpose product development, poised to answer consumer demands to “have it all at once”.

marine blue

Over half of consumers are concerned about the presence of synthetic ingredients in their everyday food and beverage products.

SENSIENT CONSUMER RESEARCH 2025

functional beverages

Here are some natural color solutions for the most common beverage benefits on the market today to get you started:

energy drink

hydration drink

performance-enhancing drink

beauty drink

brain-boosting drink

relaxing drink

immune boosting drink

digestive aid drink

Looking for another hue?

Reach out for a color sample! If you still have questions or you’re ready to partner toward your next functional beverage launch, reach out to our team for a complimentary consultation. We love to talk color, and we’re here to help!

Request a Sample Request a Consult

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