Milena Leon-Garcia
Beverage Milena Leon-Garcia

Natural Colors for Performance Drinks

energy drinks

Of the top 50 Flavored Water SKUs in the United States, those with color had 29% higher dollar sales than those that are colorless in the last three months (IRI 2023).

This aligns with Sensient’s extensive proprietary research, which has shown consistently that optimized, flavor-appropriate color increases purchase intent and consumer flavor perception in beverages.

Sample Vibrant Colors for Beverages Here
rainbow sports drinks

These solutions can help you get started formulating with nature’s rainbow:

pink sports drinks
orange sports drinks
purple sports drinks
brown sports drinks
white sports drinks

Dive deeper into specific segments by reading these blogs:

You may also be interested in this webinar highlighting solutions across the rainbow and problem-solving in the lab for performance drinks.

 
If you want to jump straight into a conversation with my team, reach out to schedule a personalized consultation. To refresh your benchtop library or try a specific solution, request a sample!

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