Milena Leon-Garcia
Dairy Milena Leon-Garcia

Working with Natural Color in Variegates and Flavor Bases

Building the Perfect Ice Cream Scoop

Ice cream is a beloved sweet treat, but many consumers don’t realize how much goes into a single scoop. It starts with the ice cream or frozen nondairy base, from classics like chocolate and strawberry to more niche profiles like pistachio, hazelnut, or blueberry. From there, the options are infinite, from variegates to inclusions to specialty coatings.

ice cream scoops with variegates
eyedropper

How is color added to ice cream?

Color is often added to flavor ingredients by flavor houses, but the market wave of conversion to natural colors is creating new nuances. We can help make the transition to natural colors seamless.

blueberry ice cream cone and cookie dough with blue swirl

How can I use natural color in an ice cream base?

Sensient can achieve a full rainbow in ice cream bases. To find the best solution for each product, developers should consider acidity, heat processing, packaging, label claims, and more. My team of color experts can guide you towards the right solutions, but here’s a starting point:

Red & Pink

Consider beet juice, or UberBeet™ solutions if the product will be heat treated. Carmine, lycopene, and Watermelon-Rose™ offer even more natural red and pink shades to replace Red 40 and Red 3.

Orange & Yellow

Annatto is already the #1 color used in ice cream and nondairy frozen dessert launches, even more than synthetic dyes, due to its popularity in vanilla bases and its excellent stability in ice cream. Turmeric and beta carotene extend the yellow and orange options even further to match Yellow 5 and Yellow 6.

Blue & Purple

Spirulina is an excellent match for Blue 1 in ice cream applications. Butterfly pea flower extract adds a unique denim hue to the lineup, and blending natural blues with natural reds extends the rainbow to include rich purples.

Green

With the popularity of mint and pistachio, green is a key color in ice cream. Developers can achieve green shades with blends of natural blues and natural yellows.

Brown

Caramel color is a go-to solution for brown in ice cream, but developers seeking to create shades from chocolate to dulce de leche to coffee can lean on Sensient’s Sienna™ line of fruit juice-based browns for Prop 65 compliance.

Black

Butterfly pea flower extract can be used to reach cool-toned black in ice cream, perfect for LTOs and unique flavor profiles.

blueberry ice cream with variegates
strawberry swirl ice cream
chocolate chip cookie dough ice cream with inclusions

Frequently Asked Questions

What are the best food colorants for frozen desserts?

The best food colorants for frozen desserts will depend on the end product format, the region where it is being sold, its processing conditions, its packaging and claims, and more. Sensient’s color experts can help guide frozen dessert developers toward colors that will perform best in their project.

What are the most popular ice cream flavors?

The top five ice cream flavor components in new or relaunched ice cream products in North America are chocolate, vanilla, strawberry, biscuit/cookie, and caramel. Annatto is a natural color commonly used in vanilla ice creams, while beet juice can provide an excellent strawberry pink. The other three flavors listed represent different shades of brown, which could be from caramel color or from clean label fruit juice natural color solutions like Sensient’s Sienna™ portfolio.

What food colors are most used in ice cream?

The top five natural colors included in new ice cream launches in North America are annatto, caramel, riboflavin, beta carotene, and beet juice. The top five synthetic dyes used in new ice cream launches in North America are Blue 1, Yellow 5, Red 40, Yellow 6, and Red 3.

What are the most popular label claims in ice cream?

The top five claims in ice cream launches in North America are Kosher, Environmentally Friendly Packaging, Low/No/Reduced Allergen, Recycling, and No Additives/Preservatives. If your ice cream includes a Kosher claim, we have a full rainbow of Kosher status natural colors. The most popular color-related claim is Free from Added/Artificial Colorings, which is included on almost 10% of all colored ice cream products launched in North America in the past five years.

What is the top ingredient claim in ice cream?

Over the past five years, the top ingredient claim in ice cream launches is “natural”. 90% of colored ice cream launches include a natural claim on pack.

Subscribe for the latest colorful insights!

Sign Up