However, given where we have come from, the cost-in-use for natural colorants is a hurdle that most food and beverage manufacturers are facing today.
So what are the cost drivers? There are two main factors that contribute to the cost differential:
Improving Cost-In-Use
At Sensient, we are already making progress in closing the gap on cost. And we expect there to be much more substantial improvement over time as well. There are three key areas of research that will deliver on this promise:
So food and beverage brand owners should feel optimistic that while there are cost-in-use challenges, these are not prohibitive and will ameliorate over time.
