Jenn Braun
Quality & Regulatory Jenn Braun

Key Regulatory Updates and Titanium Dioxide Substitutes

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2022 June As of June 2022, a new bill was introduced to the US Senate calling for the creation of a new FDA office to reassess food chemical safety, specifically citing ten ingredients for immediate reassessment including titanium dioxide. This national bill remains in committee and has not seen a vote yet.
2022 August The FDA maintains titanium dioxide is safe for use when used in accordance with its usage guidance in not exceeding 1% of the finished product’s weight.
2023 State-Level Attacks Beginning in 2023, several states including California, New York, Pennsylvania, and New Jersey introduced state-level bills to ban various ingredients including titanium dioxide. While some of these bills have passed into law, including California’s Bill 418, they were each amended to remove titanium dioxide before being passed. Titanium dioxide does, however, remain a focus of legislative discussion at both a state and national level. Several states have also introduced and/or passed laws requiring warning labels on foods containing certain food additives including titanium dioxide and FD&C dyes.
An excerpt from U.S. Senate Bill S.4316:

(f) First Substances Subject To Reassessment. The first 10 substances or classes of substances by the Secretary under subsection (b) shall be the following:

“(1) Perfluoroalkyl substances & polyfluoroalkyl substances
“(2) Ortho-phthalatess
“(3) The class of bisphenols
“(4) Titanium dioxide
“(5) Potassium bromate
“(6) Perchlorate
“(7) Butylated hydroxyanisole
“(8) Butylated hydroxytoluene (BHT)
“(9) Brominated vegetable oil (BVO)
“(10) Propyl paraben

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Manufacturers Put in a Hard Position

The usage of the widely popular whitening color, titanium dioxide, has subsided due to ongoing controversy, especially in the last few years.
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In response to the ongoing regulatory conversations, several brands have preemptively listed
titanium dioxide on their no-no ingredient lists some time ago, including…

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The controversy certainly places manufacturers in a tough position today, despite the FDA and Health Canada’s continued safety issuance of titanium dioxide. Unfortunately, the media seems to be escalating the topic into consumer’s everyday news feeds and channels. Big time newspapers such as The New York Times, The Washington Post, USA Today, etc., as well as major cable news outlets like Fox and CNN have also been reporting on the titanium dioxide contention.

Sensient supports manufacturers’ decisions either way,
understanding both…

– The use of the high-performing, cost-effective titanium dioxide color solution is fully compliant per FDA and Health Canada’s rulings.
– The desire to substitute titanium dioxide with alternative market options like solutions from Sensient’s Avalanche™ portfolio.

Hover over each sub-category icon for technical information on replacing titanium dioxide with alternatives like solutions from Sensient’s Avalanche™ portfolio.

Confections

gummy bears
chewing gum
hard candy
panned confections
compound coatings

Pet & Animal Feed

baked pet treats
extruded kibble
wet pet food

Baking Ingredients

donuts
sprinkles
pudding
filled pastries

Plant-Based Meat & Dairy Products

plant-based-meat
plant-based cheese
cheese sauce
ice cream
milk

Pantry & Snacks

packaged cookies
soup
ramen
sauces

Beverages

soda
powder
powder drink
mixers
syrups

Frequently Asked Questions

What is titanium dioxide?

Titanium dioxide is a highly stable mineral used to add opacity and/or white color to food and beverages.

Is titanium dioxide FDA approved?

Titanium dioxide is FDA approved for use as a food additive.

Is titanium dioxide legal in Canada?

Titanium dioxide is approved for use in Canada as a food additive by Health Canada.

Is titanium dioxide legal in Europe?

Titanium dioxide is not permitted as a food additive in the European Union.

How do I replace titanium dioxide?

Developers seeking to replace titanium dioxide should connect with a natural color company to trial different clean label alternatives depending on the end application and processing conditions. Sensient’s Avalanche™ portfolio contains dozens of clean label white solutions designed for a wide range of food and beverage applications.

What are some clean label options to replace titanium dioxide?

While there isn’t a perfect 1:1 replacement for titanium dioxide, food and beverage developers can try alternatives like Avalanche™, calcium carbonate, or natural cloud emulsions.

What does titanium dioxide do?

Titanium dioxide imparts a uniquely bright and stable white color or cloud to food and beverages. It can also be used to brighten the base color of a product to make other added colors more visible.

Why was titanium dioxide banned in Europe?

The European Food Safety Authority was unable to conclusively verify a safe usage threshold for titanium dioxide as a food additive. Without conclusive safety data, the European Commission instituted a full ban.

What is the opacifying ingredient market like?

Titanium dioxide has been the market standard for decades, and replacing it is a multifaceted challenge for food color suppliers. Solutions like Sensient’s Avalanche™ portfolio offer clean label alternatives for whitening and opacity in food and beverages with mineral- and fruit or vegetable juice-based ingredients.

The Avalanche™ portfolio is comprised of high-performing color solutions developed for success and outperform alternative market options especially single components like rice starch or calcium carbonate.

Sensient’s color experts can give personalized, real-time guidance on Avalanche™ solutions using our VIVID™ Platform for Virtual Interactive Visualization & Ingredient Development.

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