Consumables: Class IV Caramel Color Substitute for Soy Sauce

Consumables by Sensient: Consumer-Centric Product Development Ideas
Consumables is a platform dedicated to inspiring your next product launch. Each week, Sensient’s Ideation Team translates one of Sensient’s consumer trends into a new product idea, showing brands and developers how to bring trends to life!

Check out this week’s idea…

Trend in Focus: Wellbeing 360
Enduring the pains of inflation and with a heightened awareness of nutrition, consumers are implementing proactive and preventative measures to holistically address their physical, emotional, financial, and social wellbeing.
 

Read more in-depth about this trend here

2X
Market sauce launches in the US with all-natural claims have doubled since 2018
(Mintel 2022)
38%
of sauce consumers in the US look for options with simple or minimal ingredients
(Mintel 2021)
76%
of shoppers are enthusiastic about brands replacing artificial colors with natural colors
(Sensient Online Consumer Research 2021)

 

Caramel-Free Soy Sauce
Soy Sauce removes caramel coloring due to consumer concerns. New sauce BUT same great umami taste!

 

Customer Need:
A class IV caramel alternative that provides same deep, dark brown shade that consumers expect from soy sauce.

 

Sensient Solution:

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Related Content:

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Let’s surprise and delight consumers together!

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