Global Consumer Trends Driving the Future of Innovation: Fluid Expectations

Providing solutions to address pain points for shoppers is a key way to meet and exceed expectations and build brand loyalty. As consumers slowly transition to going back to work and a new way of pandemic living, they are expanding their definition of value through a results-oriented lens. Many are looking for interchangeable and flexible solutions based on life situations, from on-the-go commuters, to work from home professionals, to busy parents.

 

 

1/3
OF CONSUMERS

want it to be fast and easy to prepare food and drink in a
post-COVID world

(MINTEL 2020)

76%
OF CONSUMERS

prefer using multi-purpose products

(MINTEL 2020)

53%
OF CONSUMERS

anticipate using convenience foods in the future

(MINTEL 2020)

 

 

This blog is part of an ongoing series outlining five key consumer drivers at work in the global market and showcasing product examples in stores that showcase successful trend manifestation.

 

Click on one of the tiles below to explore another trend:

 

Girl holding two cups
Active consumerism


A woman looking to the side
Youniverse

A couple at the top of a rock overlooking the ocean
Elevate the everyday

A force field over a blue circle
Fluid expectations

 

Brands have an opportunity to empower consumers’ diverse lifestyles through products that recognize their fluid expectations and offer convenient, ready-to-go solutions.

 

Roll over each item to see how it is addressing an aspect of this opportunity…

 

MULTI-PURPOSE MINIMALISM

 

As consumer lifestyles evolve past global lockdowns, many will return to some level of on-the-go busyness. Multi-purpose minimalism identifies the consumer need for products that do more for them with less effort, allowing them to live their life uninterrupted.

+

College Inn Savory Infusions

Described as a “savvy shortcut” to rich, complex flavor; this easy-to-use squeezable, seasoned herb broth base can be added to entrees, soups, marinades, side dishes, and more. All of the ingredients needed for a broth base
in just one simple squeeze.

College Inn Savory Infusions

+

Stonyfield Organic Fruit & Veggie Yogurt Pouches

Live active cultures, protein, real fruit, and vegetables all in one, no fuss easy squeeze pouch for on-the-go snack or mealtime, great for little ones.

Stonyfield Organic Fruit & Veggie Yogurt Pouches

+

Candwich

This unique “easy-to-eat” format brings a classic sandwich to vending machines and is “designed for people who need the reliability of an easy meal”. The sandwich-in-a-can kit contains pre-sliced whole wheat bread, a peanut butter packet, a grape or strawberry jelly packet, and a wooden spreader. The kit isn’t done there, it also includes a wet napkin as an on-the-go clean up solution.

Candwich

+

Internationally Inspired Meal and Side Dish Solutions

From grains and pulses, to rice, to paella and risotto, TwistD’s portfolio of meal and side solutions brings “intoxicating flavours of the world” to your dish in just under 10 minutes of cook time.

Internationally Inspired Meal and Side Dish Solutions

 

EASY DOES IT

 

Consumers will continue to seek out simple solutions that enable at-home enjoyment. These shoppers are looking for easy, stress-free products.

 

+

Aperol Spritz Kit

UK consumers can now enjoy perfectly made Aperol Spritzes in the comfort of their own homes and flats. The kit features a smaller 350ml bottle of Aperol and 375ml Cinzano Prosecco with a three-ingredient recipe instruction
sheet for seamless ease-of-serve cocktail creation.

Aperol Spritz Kit

+

Frozen Bean Mixes

From double caffeine lattes, to ice cream, to magical frappes, Frozen Bean delights consumers with specialty treats and drinks through easy-to-make mixes where you just add simple ingredients like water or ice then enjoy!

Frozen Bean Mixes

+

O’s Bubble Instant Boba Packs

Say goodbye to the hassle of cooking boba with these “ready-to-eat” instant frozen tapioca boba drink packs that allow you to have a delicious tea beverage with fresh bobas in just 60 seconds.

O's Bubble Instant Boba Packs

 

Sensient’s Ideation Team is ready to bring fresh, unique ideas for your brand to create the approachable, multi-purpose food and beverage products that will make your customers’ lives easier.

Reach out to continue the conversation.

Related Posts