Consumables: Natural Pink Color with Plating Characteristics for Popcorn Seasoning
Consumables by Sensient: Consumer-Centric Product Development Ideas
Consumables is a platform dedicated to inspiring your next product launch. Each week, Sensient’s Ideation Team translates one of Sensient’s consumer trends into a new product idea, showing brands and developers how to bring trends to life!
Check out this week’s idea…
Trend in Focus: Sense of the Intense
Hungry for adventure, consumers turn to food as a source of excitement, seeking out products that playfully immerse them into intensely bold experiences.
1 in 4
consumers is influenced to purchase food and beverages by sensory excitement
(Innova Flavor Survey 2021)
+15%
Color has a significant impact on consumer flavor perception, increasing flavor scores by an average +15% across categories
(Sensient Consumer Research 2019)
58%
of US consumers snack to treat themselves, with almost 3/4 of shoppers claiming to snack more than twice a day
(Mintel 2021)
Frosted Animal Cookie Popcorn
An unstoppable poppable sugar-cookie sprinkle flavored popcorn snack, made with real ingredients!
Customer Need:
A bright pink natural color to evenly coat the flavored seasoning mix that does not require high-shear blending
Sensient Solution:
Related Content:
Let’s surprise and delight consumers together!
