Consumables: Preservative-Free Natural Yellow Color for Mood-Boosting Oat Bar

Consumables by Sensient: Consumer-Centric Product Development Ideas
Consumables is a platform dedicated to inspiring your next product launch. Each week, Sensient’s Ideation Team translates one of Sensient’s consumer trends into a new product idea, showing brands and developers how to bring trends to life!

Check out this week’s idea…

Trend in Focus: Wellbeing 360
Enduring the pains of inflation and with a heightened awareness of nutrition, consumers are implementing proactive and preventative measures to holistically address their physical, emotional, financial, and social wellbeing.
 

Read more in-depth about this trend here

42%
of US adults like their food and drink to contribute to both their mental and physical health
(MIntel 2021)
30%
of snack bars launched last year included a preservative-free claim
(Mintel 2021)
33%
of consumers say they snack to relieve stress
(Mintel 2022)

 

Mood-Boosting Oat Bar
Oat bars infused with a mood-lifting adaptogen drizzle with magnesium and ashwagandha. Made with wholesome, simple ingredients only!

 

Customer Need:
A bright sunny yellow oil-soluble preservative-free natural color

 

Sensient Solution:

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Related Content:

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Let’s surprise and delight consumers together!

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